Trend Setter

Traveling to Italy to compete at Arteflorando SAFIA E20 by Garrett Skupinski, CF
  • When athletes compete in the Olympics, they say there is no greater honor than representing their country. The same goes for Paul Jaras, AIFD, when he represents Canada in international competitions such as the FTD World Cup or June’s Gateway to the Americas Cup.
  • They came from near and far to attend one of the floral industry’s most anticipated annual events. The American Institute of Floral Designers (AIFD) National Symposium was held June 30 through July 4, 2018, in our nation’s capital. The Symposium – which took place at the Marriott Wardman Park Hotel located in the Woodley Park neighborhood of Washington, D.C. – was filled with inspiring and highly creative stage programs along with workshops, educational sessions, and much more. Learn more!
  • It’s been called “Folk Art Reinvented” and it’s a bridal trend that is growing in popularity worldwide…featuring floral designs with a decidedly upbeat and cheerful nature.
  • Throughout centuries, flowers have lured insects to pollinate and enchanted humans to paint. There is something special about flowers that has inspired artists though out history to portray their beauty, color, fragility, and ephemerality.

  • To celebrate that June is rose month, we have collected some history fun facts regarding this magnificent flower! As a florist you have the power to help clients express their love to the fullest by providing quality product and designs.

  • From the flower arrangements the bride and her bridesmaids are carrying to the groom’s boutonniere and each table’s centerpiece, flowers are an essential part of every wedding. As a florist, it is up to you to provide these couples with the flower arrangements that will bring their dream wedding to life! Here’s some current wedding trends to help you stay prepared for the traditional and unique weddings!

  • As a florist, you have the power to deliver happiness by helping your clients find the perfect flower arrangement. For the summer and fall, sunflowers are the perfect accent flower to make your clients fall in love with your work. Arrangements with sunflowers are fun, bright and joyful!

  • In a previous life, Mark Harding flew high above the ground as a trapeze performer. Today, he and his creative mind are still flying high as Mark was recently named First Runner Up in the Floriology #TeachFloralContest design competition.

  • #TeachFloralContest first place winner Patti Fowler, AIFD, CFD, continuously seeks new ways to expand her horizons and grow her business