“We Cannot Solve Our Problems With the Same Thinking We Used to Create them.” ~Albert Einstein

One of the challenges of modern business is to get people engaged, motivated and gratified to either work for you, or do business with you. For numerous reasons, people (formerly known as employees and customers) are more demanding of whom they work for, what they buy and whom they buy… Read more““We Cannot Solve Our Problems With the Same Thinking We Used to Create them.” ~Albert Einstein”

What Steve Jobs Learned from the Buddhists (About Brands)

At Emotive Brand, we’re big on the concept of purpose beyond profit. Apparently, people interpret this phrase in interesting ways. Some jump to the conclusion that it means “purpose instead of profit.” That’s a valid approach for Benefit Corporations, perhaps, but most companies – including this one – would prefer… Read more“What Steve Jobs Learned from the Buddhists (About Brands)”