We published a white paper on The Age of Meaning, in which we review the many implications this new era holds for business leaders. Here we’d like to explore our claim that, “This is a time of positive, constructive and gratifying change…”.
One of the challenges of modern business is to get people engaged, motivated and gratified to either work for you, or do business with you. For numerous reasons, people (formerly known as employees and customers) are more demanding of whom they work for, what they buy and whom they buy… Read more““We Cannot Solve Our Problems With the Same Thinking We Used to Create them.” ~Albert Einstein”
At Emotive Brand, we’re big on the concept of purpose beyond profit. Apparently, people interpret this phrase in interesting ways. Some jump to the conclusion that it means “purpose instead of profit.” That’s a valid approach for Benefit Corporations, perhaps, but most companies – including this one – would prefer… Read more“What Steve Jobs Learned from the Buddhists (About Brands)”
If you work for a company, organization or the federal government, chances are you’ve had the opportunity to participate in a workplace giving program. Workplace giving is an easy and efficient way to make tax-deductible donations to the charities you care about with donations taken directly out of your paycheck.
Psychometric testing has been around since 1905. Today’s evidence shows this type of testing is increasing among employers. One body of research indicated an 18% rise over a two-year period. Yet employment testing costs money, so this must be a wise investment for charities to continue using it. If there… Read more“Why charities use employment testing”