In our white paper, The Age Of Meaning, we explore the challenges and opportunities this new era presents to business. Referring to economist Umair Haque’s contention that we’ve left the “age of opulence” – a time of hyper-consumerism based on the mantra of “bigger, faster, cheaper, now” – we make the point that… Read more“Are We Really In The Age Of Meaning?”

Where can we find more donors? It’s a question that charities of all sizes – especially smaller ones – are pondering on a regular basis. An effective way for charities to grow their income is to partner with a corporate organisation. However, charities are often competing for the same partnerships… Read more“Small charities: a guide to attracting corporate partners”

It’s little wonder someone like musician David Carroll was inspired to produce a music video – that went viral – about United Airlines’s cavalier attitude toward him when he complained about how they badly damaged his guitar in transport. “United Breaks Guitars” – cited in an excellent report from the Economist… Read more“C-Suite Confusion, Fear and Disagreement”

The word charity holds high regard in the minds of most. It is associated with selflessness, helping those in need, and improving one’s community. While we’d like to think that every charity has good intentions for humanity, there are organizations that qualify as charities that, from your perspective, may not… Read more“Determining if a Charity has Your Best Interest (and the General Public’s) in Mind”

We published a white paper on The Age of Meaning, in which we review the many implications this new era holds for business leaders. Here we’d like to explore our claim that, “This is a time of positive, constructive and gratifying change…”.

After employees donate through an employee giving program, then what happens? The answer to that question begets a slew of other questions that employers need to consider when handling charitable funds from workplace giving programs.

One of the challenges of modern business is to get people engaged, motivated and gratified to either work for you, or do business with you. For numerous reasons, people (formerly known as employees and customers) are more demanding of whom they work for, what they buy and whom they buy… Read more““We Cannot Solve Our Problems With the Same Thinking We Used to Create them.” ~Albert Einstein”

Income generation. Two words that keep the majority of charity leaders awake at night. Raising funds to remain sustainable and fulfil their ambitions is the number one challenge facing charitable organisations.

New to planned giving? We can’t make you an expert in the next four minutes, but these facts will get you halfway there in no time at all.

At Emotive Brand, we’re big on the concept of purpose beyond profit. Apparently, people interpret this phrase in interesting ways. Some jump to the conclusion that it means “purpose instead of profit.” That’s a valid approach for Benefit Corporations, perhaps, but most companies – including this one – would prefer… Read more“What Steve Jobs Learned from the Buddhists (About Brands)”