Some say that pictures speak a thousand words and Instagram has shown that this is true. According to Hootsuite there are around 25 million business profiles on Instagram. Their data also shows that this social media has the highest interaction rate. What does this mean for your business?
Answering to reviews is very important for your business. You want to encourage your clients to give you feedback and let their community know their opinion about your service. This way, your flower shop’s name is out in the public. With this being said, reviews can be a two edged sword.
Today, you must be careful in that not every florist listed on the web page is a local florist. They could be an order gatherer and will forward the order again to a local florist. You may want to read the reviews or ratings of a florist you are thinking about placing the order with. Next, you will call the florist and inquire with the filling florist if they are taking orders for the requested delivery date and for the product requested.
This series is designed to give the florist a basic understanding of the wire order segment of the floral business. Because there are several different segments of the Wire Order Business, each week I will attempt to cover one of the below topics.
Your shop’s in-store style should reflect your brand. It should grab the shopper’s attention as soon as they walk in the door. Your window display should reflect the season along with some versatile designs for any transition between seasons.
It’s the source for what’s new, the latest gossip and where we go to keep up with the lives of family, friends and acquaintances. Social media has become the platform for anything and everything. How you brand yourself on social media will contribute to your success rate.