When fueled by a Purpose Beyond Profit, a business does good things for employees, customers, society, and the planet.
Your business’s performance suffers when people don’t do what your business needs them to do. So why aren’t they doing what you need them to do? To help you understand why you are enduring increasing customer dissatisfaction and employee lethargy, we have prepared a paper, “The Meaning Gap: What it… Read more“Visualizing the Root of Your Most Pressing Business Problems”
Add a meaningful dimension to your loyalty offering to make it matter more to your best customers, your business, and the world. Your most loyal customers are no doubt financially important to you. But, is your loyalty program just a transactional system, or is it also a rewarding hug for… Read more“Businesses That Matter Reward Loyalty in Ways That Matter”
In our white paper, The Age Of Meaning, we explore the challenges and opportunities this new era presents to business. Referring to economist Umair Haque’s contention that we’ve left the “age of opulence” – a time of hyper-consumerism based on the mantra of “bigger, faster, cheaper, now” – we make the point that… Read more“Are We Really In The Age Of Meaning?”
Where can we find more donors? It’s a question that charities of all sizes – especially smaller ones – are pondering on a regular basis. An effective way for charities to grow their income is to partner with a corporate organisation. However, charities are often competing for the same partnerships… Read more“Small charities: a guide to attracting corporate partners”
It’s little wonder someone like musician David Carroll was inspired to produce a music video – that went viral – about United Airlines’s cavalier attitude toward him when he complained about how they badly damaged his guitar in transport. “United Breaks Guitars” – cited in an excellent report from the Economist… Read more“C-Suite Confusion, Fear and Disagreement”
The word charity holds high regard in the minds of most. It is associated with selflessness, helping those in need, and improving one’s community. While we’d like to think that every charity has good intentions for humanity, there are organizations that qualify as charities that, from your perspective, may not… Read more“Determining if a Charity has Your Best Interest (and the General Public’s) in Mind”