What Steve Jobs Learned from the Buddhists (About Brands)

At Emotive Brand, we’re big on the concept of purpose beyond profit. Apparently, people interpret this phrase in interesting ways. Some jump to the conclusion that it means “purpose instead of profit.” That’s a valid approach for Benefit Corporations, perhaps, but most companies – including this one – would prefer… Read more“What Steve Jobs Learned from the Buddhists (About Brands)”