Marketing Tool Box


  • Let’s talk sympathy. A few weeks ago, Bob Tucker AIFD, CFD, FSMD from Miss Daisy’s Flowers & Gifts, shared with us how he has built a strong sympathy business. Throughout his many years of experience, he has discovered that the key of a good sympathy business relies on good costumer service. Here are some of Bob Tucker’s tips on how to make the funeral flower purchasing experience more comforting for your clients!

  • Sundale Research released its “State of the Industry: Florists in the U.S,” showing key statistics and information about the U.S. floral marketplace.

  • Men are trending to be slightly more likely than women to be floral purchasers, this insight can help you put your marketing efforts in the right place

  • Many florists understand and agree with the necessity of maintaining social media accounts, but have trouble getting their accounts off the ground with limited time and resources. Here’s how you can do it!

  • Trade shows and conferences are big business with a large price tag. It seems that at any given moment, multiple events are taking place somewhere in the world. But what can you really learn at trade shows and conventions? Are they junkets? Are they educational? Are they valuable? The answer depends on which conferences you attend and what you want to get out of them.

  • As a florist, you can use Instagram to share your shop, personality, and artistic creations with the people around you.

  • For florists, Video is must-do media to ensure audience engagement. So what are best practices to get you started on — or improving — your Facebook video posts?

  • Posting to Facebook is as easy as jotting down a few sentences, uploading a photo (or video) and hitting Publish…right? In fact, it is this easy. However, many users don’t realize they can enhance their post and extend reach by using Facebook tagging and hashtags.

  • Facebook is the most popular social media platform — it has more than 2 billion active users! As a florist, you absolutely need to be using this platform to reach and, more importantly, to engage current and potential customers!

  • When we talk about search engine optimization (SEO) and search engine marketing (SEM) in classes, webinars, and blogs, florists often ask us why we emphasize optimizing websites and online advertising to Google. What about Bing, Yahoo, AOL and others? Are they still relevant? Quite simply, the answer is not really.

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